Clean Air Partners promotes Car-Free Day every year in November. PRR was hired to create a new, fun video to promote the event and encourage participation. In collaboration with the video and multimedia team, I created PRR’s first stop-motion/scribe video hybrid. In addition to the full video, we created a short trailer for Car-Free Day. The results were so well received that out client has since hired us to produce two additional videos in this style.
In addition to the full animation, we created a short trailer for the day. This was published on our client's social media channels a few days before Car-Free day to draw attention to the upcoming day.