Description: After conducting a series of surveys, the City of Issaquah learned that the number one source of dissatisfaction amongst residents is high-congestion traffic. As part of the “Go Issaquah!” initiative, the City has been taking steps to improve transportation infrastructure, including plans for additional freeway lanes and shoulders, a new transit center, increased bus routes, and, eventually, extension of the light rail to the area. PRR was hired to create a series of animations to inform residents of the transportation improvements that are in the works.
Role: Illustrator and Graphic Designer
As a starting point, I illustrated an aerial image of Issaquah and its surroundings. The illustration depicted the City’s most iconic landmarks, as well as representations of future transportation improvements. One of the challenges I faced was ensuring each landmark was recognizable at a very small scale. This required referencing various landmark photographs and spending several hours “walking through downtown Issaquah” on Google maps. After working through a few iterations of each landmark, we shared the image with a small test group to ensure they were recognizable. After making some minor adjustments based on feedback, I finalized the illustration which would be used in both the videos and the City’s website.
In collaboration with PRR’s video and multimedia team, I also illustrated the scenes and icons that would be used throughout all animations. As each animation was being produced, I provided feedback and guidance on text layout across several scenes.
Individual Landmark Illustrations
"Go Issaquah!: Tackling Traffic"
Additional "Go Issaquah!" animations can be seen here.
