Description: Amazon's Workplace Health & Safety (WHS) team has several initiatives or programs for Amazon employees to recognize high safety standards, submit suggestions for improvement, express concerns, and report incidents anonymously. We needed to unify these programs under one umbrella, while still maintaining each program's unique style. This gave rise to RE_ACH, the clever word mark combining WHS's REcognition of outstanding ACHievements with the organization's drive to achieve the status of "safest place to work in the world".
I owned development of the RE_ACH visual language, from concept to execution. Final deliverables included a logo, emblem, hero visual, and color palette. I also created the style guide and sample materials for cohesive presentation of the program.
Role: Visual Designer
Final program logo and emblem
Abstract shape exploration
Final visual hero
Stylesheet provided to internal team to ensure proper use of brand elements
Proposed digital and print design compositions
